Kurumsal Kimliğin İç Mekân Tasarımına Etkisi; Yeme İçme Mekânı Uygulama Örneği

This study covers the formation of the corporate identity of the Antakya Köfte food business, which is located on the ground floor of the Forum Campus business center in the Bosna Hersek neighborhood of the Selçuklu district in the Konya province. The study also covers the design and application processes for the interior spaces, including the industrial kitchen, product storage, product preparation, product service, and customer seating areas. Two types of material were used within the scope of the study. The first type is publications containing theoretical and visual information, such as theses, lecture notes, and printed publications on architecture and interior design, as well as internet resources. Information from these sourceswas scanned and analyzed from general to specific. The second type comprises the authors’ analysis of the study’s application area, which was conducted through on-site identification stages, interviews with business managers, and the requirements of the industrial kitchen, product storage, product preparation, product service, and customer seating areas.Existing interior photographs regarding the study area were also examined. The study’s method was observation and identification. The interior design and implementation phases in the existing area were explained as a result of the research and observations using the aforementioned publications, thesis studies, lecture notes, architectural and interior design publications, and internet resources,. Semi-structured interviews with business employees revealed that corporate identity is an important factor for businesses. Reflection this in interior spaces increases employees’ sense of brand loyalty and has a positive effect on competitive conditions.