IT Intensity and Business Complexity: The Role of Industry IT Strategies

This study investigates the relationship between IT intensity and business complexity and the moderating effects of industryspecific IT strategic roles. We reveal that, particularly in IT-transforming industries where IT fundamentally alters business processes, IT investments significantly heighten complexity. Our research thus provides empirical evidence on how different IT roles influence the impact of IT intensity on business complexity. These findings highlight the importance of considering industry-specific contexts in strategic IT investment decisions.