The Impact of Semantic Progression on Content Engagement

Social listening is increasingly vital for marketers. However, little is known about how to optimize narrative pace strategies based on real-time consumer reactions. This study empirically analyzes a continuous moment-to-moment Danmaku dataset to investigate the impact of semantic progression on content engagement. We find that a fast semantic progression speed enhances content engagement, and the observed effect is more pronounced in narratives characterized by suspense and tension. Additionally, narratives with a slower semantic progression yield greater engagement when the protagonist’s emotional state ascends, while a faster semantic progression benefits when the protagonist’s emotional state declines. These findings provide insights for crafting compelling narrative entertainment products.