THE INFLUENCE OF MOTIVATION, ABILITY, AND OPPORTUNITY ON ENTREPRENEURIAL INTENTIONS FOR SUCCESSFUL BUSINESS OPERATIONS IN THAILAND: อทธพลของแรงจงใจ ความสามารถ และโอกาสทสงผลตอความตงใจ ประกอบธรกจใหประสบความสำเรจของผประกอบการไทย

This quantitative survey research studied entrepreneurial characteristics, motivation levels, capabilities, opportunities and business intentions as well as characteristics affecting business intentions for success. In addition, the influence of motivation, capabilities, and opportunities on business intentions for success among entrepreneurs in Thailand was examined. Cross-section data was collected by questionnaire from 400 entrepreneurs active for at least three years in Thailand, chosen by non-probability sampling with voluntary selection. Data was analyzed by descriptive and inferential analytics. Results were that female samples outnumbered males, and were mostly aged from 25 to 40, with up to five employees. Most had earned bachelor's degrees and had three to five years of business experience. Sample business intentions differed, independently of gender, age and educational level. Business size and duration of business operations positively influenced samples business intention to succeed. These findings explained 10.6 percent of variance in intention, with the most influential factor being ability, followed by motivation and opportunity, respectively. Therefore, agencies promoting entrepreneurship should create incentives, capabilities, and opportunities for entrepreneurs to boost competitiveness for long term growth and survival.