Employer branding on the Building Materials Market in Romania

In an economic context characterized by tough competition for recruiting and keeping talent, employer branding is crucial, and the building materials sector in Romania is no different. This paper explores the importance of employer branding for companies in this sector, analyzing how large companies in the sector integrate these strategies into their organizational activities. The research methodology employed is to analyze the websites of the main players in the Romanian building materials market, in order to identify whether and how these companies include employer branding initiatives in their public strategy. The aim of this paper is to investigate the core elements of employer branding strategies promoted on their websites, such as organizational culture, employee benefits and professional development opportunities. The results will contribute both to the literature and to the business environment.