Family or Nonfamily CEOs? The Relevance of CEO Identity for Family Firm’s Brand Importance

Does hiring an external CEO make a family business stronger or does it risk eroding its core values? A new study reveals how CEO identity influences brand perception and why the generational stage of a family firm plays a crucial role.

Publication Details

Journal
Open Research (University of Surrey)
Published
2025-02-07
Primary Topic
Magnetic confinement fusion research
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Family or Nonfamily CEOs? The Relevance of CEO Identity for Family Firm’s Brand Importance

Open Research (University of Surrey)
Magnetic confinement fusion research
article

Family or Nonfamily CEOs? The Relevance of CEO Identity for Family Firm’s Brand Importance

article en

Abstract

Does hiring an external CEO make a family business stronger or does it risk eroding its core values? A new study reveals how CEO identity influences brand perception and why the generational stage of a family firm plays a crucial role.

Open Research (University of Surrey)
Openalex Percentile: Top 67%
Magnetic confinement fusion research
Open Access PDFOpenAlex
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

Family or Nonfamily CEOs? The Relevance of CEO Identity for Family Firm’s Brand Importance · Open Research (University of Surrey) (2025) | TGRS Research Map | TGRS