Digitalni marketing v turizmu: študija primera in sociološki pogledi

The logic of learning in the twenty-first century involves a huge number of social actors, agents of socialization and contexts with different formality levels. This means that there is no limit to the development of own current knowledge and skills, especially thanks to Information and Communication Technologies that can “totally replace mobility or support it ". In such a way, there are endless opportunities to acquire added information and learn the use of new tools, which in my specific case mainly fall into the social research, digital marketing and web design context. Through the internship with the Web Agency 3d0, I was able to redesign and increase my knowledge about research and market analysis, using new methodological and search tools specifically related to the digital marketing sector