EMPLOYEES PERCEPTION OF THE IMPORTANCE OF USING ARTIFICIAL INTELLIGENCE (AI) IN THE WORK PROCESS

This paper attempts to provide a comprehensive and pragmatic understanding of AI implementation, analyzing its advantages and disadvantages. In addition, the study attempts to identify potential barriers to integrating AI into automated organizational decision-making. The study employs an exploratory research approach through interviews conducted with 26 employees in various positions within the organization, both in the public and private sectors, to capture diverse perspectives within the organization. The analysis identified the prominent effects of AI adoption in the work process, namely data security and privacy, job insecurity, information overload, as well as barriers to the adoption of automated decision-making, which include social interaction, regulations, lack of trust and transparency, dynamic business environments, loss of power and control as well as ethical considerations. This research broadly examines the interactions between technology and humans, offering recommendations for the successful adoption and use of AI in the work process.