Editors' Introduction: What is Promotional Culture Today?

The editors' introduction to the 35-chapter collection in The Sage Handbook of Promotional Culture and Society, updating perspectives offered by Andrew Wernick in his field-defining book, 'Promotional Culture: Advertising, Ideology and Symbolic Expression', published in 1991.

Publication Details

Journal: London School of Economics and Political Science Research Online (London School of Economics and Political Science)
Published: 2024-12-31
Primary Topic: Magnetic confinement fusion research
Type: article
Field-Weighted Citation Impact: 0.00

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article

Editors' Introduction: What is Promotional Culture Today?

Dec 31, 2024

London School of Economics and Political Science Research Online (London School of Economics and Political Science)

Magnetic confinement fusion research

article

Editors' Introduction: What is Promotional Culture Today?

December 31, 2024article en

Abstract

London School of Economics and Political Science Research Online (London School of Economics and Political Science)

Openalex Percentile: Top 77%

Magnetic confinement fusion research

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Editors' Introduction: What is Promotional Culture Today? · London School of Economics and Political Science Research Online (London School of Economics and Political Science) (2024) | TGRS Research Map | TGRS