Drivers of generative AI acceptance in an ODFL institution through the lens of the Technology Acceptance Model (TAM)

The evolution of education is often spearheaded by advancements in Information Technology. Artificial Intelligence (AI) is heralding a new era in education, offering unprecedented opportunities and unlocking new potential for teaching and learning. Generative AI (Gen AI) applications are leading the race in this development. Despite the enormous promise and potential of Gen AI in Open, Distance and Flexible Learning (ODFL) settings, there is a unanimous call to tread cautiously due to ethical concerns surrounding its use. Nonetheless, it is important to explore the motivations for adoption and use Gen AI in ODFL settings. Studies on Gen AI in ODFL are still very few and evolving. Following technology acceptance model (TAM) as a theoretical lens, this study proposes a model of intrinsic motivation towards Gen AI acceptance and use in ODFL settings.