DIGITAL TRANSFORMATION IN ECONOMY AND EDUCATION: REALITIES AND PROSPECTS

The paper has studied the evolution of scientific research in the field of digital transformation. A dynamic analysis of scientific publications in English and Ukrainian on digital transformation in the Google Scholar database has been conducted. There has been constructed a map of publication activity in the Google Scholar scientometric database for scientific publications in which the term "digital transformation" appears in the title. The paper has carried out a qualitative analysis of scientific publications in Ukrainian language in the Google Scholar database, in which the term "digital transformation" appears in the titles of the articles published by scientists who were identified at the previous stage using VOSviewer and have the most publications on the subject. The article focuses on the priority aspects of the digital transformation of economic activity and education, including strategic changes in the system of conducting types and forms of business at all levels of management in the new environment; key areas and barriers to the modernization of the education system caused by new challenges, etc. It has been noted that the primary direction of further scientific research should be to study the publications of both local and foreign scientists in publications with the highest impact factor on the chosen topic. The aforementioned is a priority, since it takes into account Ukraine's goal of becoming a full member of the European Union in the near future.