Disney's postfeminist follies: Disney’s postfeminist portrayal of women in the age of fourth wave of feminism

In 2022, Disney CEO Bob Chepak spoke out against the "Don't Say Gay" bill signed by Florida Governor Ron DeSantis. DeSantis’ supporters derisively labeled Disney as “woke." However, the company does not warrant the label. Though Fourth Wave feminism has broadened Disney’s idea of a woman, the entertainment company largely operates with a postfeminist lens that prevents its heroines from being feminist representations of women. Audiences see this in "Frozen," (2013), "Moana" (2016), "Encanto" (2021), and "Turning Red" (2022). Disney’s postfeminist rhetoric allows it to portray supposedly progressive women without challenging societal notions of misogyny. Thus, Disney’s criticisms for “wokeness” are largely unfounded claims as it remains largely conservative in its portrayal of masculinity and femininity.