THE DEVELOPMENT OF HUMAN RESOURCES IN BUSINESS ORGANIZATIONS: A CASE STUDY OF GREEN HOTELS: การพฒนาทรพยากรมนษยในองคกรธรกจสงแวดลอม กรณศกษา: โรงแรมสเขยว

The study of Human Resources Development in Business Organizations: a case study of Green Hotels, aims to explore the trend in human resource development in green hotel business to investigate environmental management in the green hotel business and then to propose guidelines for the human resource development of green hotels based on the BCG Model. The research involves qualitative data analysis derived from interviews with representatives from four green hotels: business operators, human resource managers, hotel managers, and environmental officers with purposive selection method, along with quantitative data analysis from a survey conducted with 139 hotel staff using random sampling. The data were analyzed using SPSS, applying descriptive statistics. The findings indicate that the trend in human resource development emphasizes the characteristics of personnel, as excellent service is essential for ensuring customer satisfaction and repeat customer. Given with the diversity of staff, it is crucial to address the concerns of employees, which helps mitigate issues between service staff and clients. Employees must be attentive and aware of resource usage and environmental considerations in hotel operations, aligning with the environmental management practices of green hotels. However, there is still a lack of environmental awareness among staff, who need to focus on complying with the green hotel policies, such as implementing the 3Rs, energy conservation, and water saving, which also serve to reduce hotel operational costs. Moreover, human resources, being vital for organizational development, require enhancements in knowledge, understanding, and environmental awareness through experiential learning, promoting lifelong learning, emphasizing collaboration, fostering a culture of open learning, and developing creative thinking alongside essential skills for the future. Additionally, organizational policies and support from the government such as knowledge, technology, and innovations in environmental management for green hotels have a significant role in developing staff skills and competencies. Therefore, the development of human resources in green hotel business organizations emphasizes utilizing natural resources in a way that minimizes environmental impact while enabling personnel to adapt to the changes in the economy, society, environment, and advancements in global technology