The Commodification of Local Food Systems in Bali: Social Media, Processed Foods, and Government Policies.

This study examines the differences in food availability between tourist and rural markets in Bali, focusing on the factors contributing to a diet shift in Bali. Using a mixed-methods approach—including interviews with local residents, observational surveys, and a literature review—this research highlights the influence of tourism, social media, and government policies on food choices and accessibility. Findings reveal a noticeable increase in processed foods in tourist areas, driven by demand for convenience and "Instagrammable" options, while rural markets maintain a higher prevalence of whole foods despite the creeping presence of packaged products. Interviews with participants of different generations further underscore the cultural and economic shifts impacting dietary habits, with younger individuals favoring processed foods influenced by social media trends. This study contributes to understanding the intersection of globalization, tourism, and local food systems, raising critical questions about sustainability and the future of traditional diets in Indonesia.