Bits and Rituals: The Role of Information and Communication Technology in Preserving and Sharing Intangible Cultural Heritage

In a world where technology continually reshapes tradition, this study investigates its role in preserving intangible cultural heritage. Drawing on structuralism, semiotics, and actor-network theory, we propose four propositions through which ICT may serve as both a structural hub and a dynamic force in shaping new cultural symbols and networks. Focusing on Tibetan ICH, we plan a nine‐month research design using both focused and digital ethnography to explore how digital spaces may support the survival of traditional knowledge, languages, and arts. Subsequent fieldwork will validate findings and record time-dependent changes. While concentrating on ICT, we also acknowledge the emerging influence of AI technologies as a direction for future exploration. This project aims to deepen understanding of how digital tools interact with living cultural traditions and offers practical insights for communities seeking to preserve their heritage in the digital era.