ДІАГНОСТИКА СТАНУ ОРГАНІЗАЦІЇ НА ПРЕДМЕТ КРИЗИ ЇЇ РОЗВИТКУ

In order to draw reasonable conclusions about the anti-crisis potential of the organization, this article considers and proposes a comprehensive approach to diagnosing crises in organizational development as a system of retrospective, operational and prospective target analysis aimed at identifying signs of a crisis, assessing the threat of bankruptcy or overcoming the crisis. Such a diagnostic approach makes it possible to take timely, comprehensive and scientifically sound measures to prevent the occurrence of a crisis (or if the crisis has already occurred) and find ways to overcome it with minimal losses. Diagnosis of a crisis situation in an organization is an important stage in the process of managing an organization. Identifying problems at an early stage not only helps to avoid crisis situations, but also ensures stable and effective functioning in a changing market environment. The comprehensive approach to diagnosing crises in corporate development proposed in this work allows a timely response to crisis phenomena and taking measures to overcome them, which can become an important factor in supporting the competitiveness of the organization in the long term. This approach consists of the following main stages: creation of a knowledge base for diagnosing the crisis and actual insolvency; direct diagnosis of the crisis and the threat of insolvency, in particular, identifying signs of the crisis and express diagnosis of the insolvency threat; in-depth analysis, the purpose of which is to confirm and clarify the results; identification of the main factors due to which the corporate crisis has occured; assessment of the insolvency consequences, in particular, assessing the value of the organization and its assets, thorough analysis of liabilities, further assessment of the financial consequences related to the insolvency situation; research and assessment of the organization viability (assessment of the resource conditions for the organization's survival, assessment of the enterprise's development opportunities and increasing its competitiveness, analysing the impact of external factors and their possibilities of positive influence on the enterprise's exit from the crisis; generalizing the results of the crisis diagnosis based on the organization's development.