Управління людськими ресурсами та знаннями для сталого розвитку організації

In this article, modern approaches to management of human resources and knowledge in enterprises as well as strategies, tools and methods used to optimise these processes are explored. Key aspects of staff development are highlighted. The main functions of human resources management, as well as challenges and obstacles in implementing knowledge management systems, are revealed, which helped to determine the optimal strategy for management of personnel and knowledge to achieve competitive advantages and sustainable development. The authors note that it is important to select the right staff, using modern technologies for recruiting candidates and assessing their skills. The need to establish effective communication channels and introduce mentoring support is noted. Modern ways to keep employees motivated are systematised, which will allow for effective human resource management and a culture of knowledge sharing. Particular attention is paid to the importance of creating favourable environment within the organisation for the development of employees, including training, feedback and career opportunities. The key aspects of creating talent retention and development programmes in organisations are also revealed. Directions for creating culture of knowledge sharing in organisations that combine creation of culture of knowledge sharing are systematised, namely: use of modern technologies for knowledge management, staff training and development, secure storage and use of databases, setting success metrics, knowledge management and regular monitoring of the effectiveness of this process. Recommendations on optimisation of management of personnel and knowledge are given, methods of motivation of employees for self-development are proposed, which will contribute to sustainable development of organisations and maintain their competitiveness.