Правова охорона промислових зразків: перспективи для українських підприємств на міжнародному ринку

The relevance of the study on the legal protection of industrial designs is driven by the rapid development of the global economy and increased competition in the international market. For Ukrainian enterprises, effective protection of intellectual property, particularly industrial designs, is a crucial tool for maintaining competitiveness and preventing infringements by unfair competitors. International protection systems that simplify the registration process and expand opportunities for Ukrainian companies in the global market are particularly noteworthy. The purpose of this article is to explore the legal protection of industrial designs in Ukraine and the prospects for Ukrainian enterprises to effectively utilize these mechanisms for advancing in the international market. The research methodology is based on an analysis of Ukrainian legislation, international treaties, and the experience of other countries in the field of industrial design protection. Comparative law methods are employed to examine the differences in legal regulation of industrial designs in Ukraine and the European Union. The analysis also includes recent scholarly publications and legal acts that regulate this area. The research results indicate that Ukrainian legislation is actively adapting to European standards in the field of industrial design protection. However, several challenges remain, including insufficient awareness among enterprises about international protection mechanisms and the complexity of registration procedures. The patent law reform, conducted in 2020, has significantly improved the legal protection of industrial designs, but its implementation requires further efforts. The article concludes that legal protection of industrial designs is an essential tool for safeguarding intellectual property in the international market. In particular, Ukrainian enterprises have the opportunity to use international registration systems, such as the Hague System, to simplify the registration process and ensure effective protection of their innovations. However, to maximize the benefits of such mechanisms, it is necessary to improve enterprise awareness and address gaps in national legislation. Overall, the study confirms that ensuring the legal protection of industrial designs enhances the competitiveness of Ukrainian enterprises in international markets and opens new opportunities for the development of an innovative economy. However, further research and improvements in the regulatory framework are necessary to achieve effective legal protection of industrial designs in the context of globalization.