Застосування європейських етичних стандартів в українському рекламному просторі

The article explores the application of European ethical standards in the Ukrainian advertising space. The author analyzes the current state of the Ukrainian advertising market, identifies the problems of unfair advertising, and proposes ways to harmonize national legislation with European norms. The study examines the concept of socially responsible marketing and its ethical component, which serves as a foundation for protecting consumer rights and shaping a transparent advertising environment. The article discusses various types of unfair advertising, including covert, exaggerated, comparative, and teaser advertisements. It highlights that social media increasingly serve as a primary tool for disseminating such content.