Подкасти як ефективний інструмент у формуванні емоційної привабливості брендів

The article explores podcasting as one of the modern digital marketing tools that is becoming more popular among companies in various industries. In the context of the constant evolution of ways of interacting with consumers and the growing importance of content marketing, podcasts open up new opportunities for companies to create long-term and trusting relationships with the audience. The article defines a podcast and describes the etymology of the term, describes the main types of podcasts, and explores popular podcasting platforms and their opportunities for brands. Particular attention is paid to the advantages of using podcasts as a tool for promoting products and brands.