Why I Think LinkedIn Is Age Neutral and How It Bridges Generational Gaps

Earlier this morning, during a lively conversation with my Information Gone Wild podcast co-hosts— Maurice Coleman , Paul Signorelli , our marketing consultant, Abbie Fentress Swanson —we brainstormed strategies to better market our newly launched series. As we debated which platforms could effectively reach our diverse audience, I suggested focusing more on LinkedIn. My reasoning? LinkedIn is one of the few digital spaces that feels genuinely 'age-neutral.' Unlike platforms like Instagram, Snapchat, or TikTok, where generational lines are sharply drawn, LinkedIn is where people of all ages—from my 19- and 21-year-old sons who (shockingly) like my posts there, to my retired colleagues in their 70s and 80s—engage, share ideas, and stay connected. The team enthusiastically agreed, and it got me thinking: What makes LinkedIn uniquely age-neutral, and why is that so important?

Publication Details

Journal
Chapman University Digital Commons (Chapman University)
Published
2024-08-21
Primary Topic
Education, Sociology, Communication Studies
Type
article
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article

Why I Think LinkedIn Is Age Neutral and How It Bridges Generational Gaps

Chapman University Digital Commons (Chapman University)
Education, Sociology, Communication Studies
article

Why I Think LinkedIn Is Age Neutral and How It Bridges Generational Gaps

article en

Abstract

Earlier this morning, during a lively conversation with my Information Gone Wild podcast co-hosts— Maurice Coleman , Paul Signorelli , our marketing consultant, Abbie Fentress Swanson —we brainstormed strategies to better market our newly launched series. As we debated which platforms could effectively reach our diverse audience, I suggested focusing more on LinkedIn. My reasoning? LinkedIn is one of the few digital spaces that feels genuinely 'age-neutral.' Unlike platforms like Instagram, Snapchat, or TikTok, where generational lines are sharply drawn, LinkedIn is where people of all ages—from my 19- and 21-year-old sons who (shockingly) like my posts there, to my retired colleagues in their 70s and 80s—engage, share ideas, and stay connected. The team enthusiastically agreed, and it got me thinking: What makes LinkedIn uniquely age-neutral, and why is that so important?

Chapman University Digital Commons (Chapman University)
Openalex Percentile: Top 18%
Education, Sociology, Communication Studies
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