Understanding the visual functions and symbolic meanings in Hero Kadita’s design in Mobile Legends: Bang-Bang

This study investigates the visual functions and symbolic meanings embedded in the character design of Hero Kadita (Ocean Goddess) in the mobile game Mobile Legends: Bang-Bang. It aims to understand how cultural values and symbolic messages are communicated through visual character design. Utilizing a qualitative descriptive approach, the study employs visual analysis as the primary method of data collection, supported by a design anthropology framework and the manga matrix theory developed by Hiroyoshi Tsukamoto. The analysis focuses on three key visual matrices form, costume, and personality, to deconstruct the character’s design elements. The findings reveal that Hero Kadita’s design is aesthetically compelling and symbolically reflects the identity of Nyi Roro Kidul, a mythical sea goddess from Javanese folklore. The character conveys cultural values and spiritual meanings that resonate with Indonesian audiences through its visual narrative. The study concludes that incorporating anthropological insights into character design can enhance cultural relevance and emotional engagement, offering valuable guidance for game designers in embedding local identity within global entertainment media.