Sensory Elements and Perceived Value in Cosmetics Packaging

This research looked at how different sensory features of packaging can affect the way Generation Z consumers feel about a product's value. Focusing on a high-end sunscreen brand called Oasis Sunscreen Co., four packages were created with a unique sensory element. 53 college students were surveyed to see which package they preferred. The results showed that the visual aspects of the packaging were the most important, with over half of the participants choosing the visually appealing package as their favorite. Scented packaging also caught people's attention, while features that involved touch were appreciated but not as influential. The study suggested that combining strong visuals with another sensory element could create the best impact. Overall, these findings indicated that engaging consumers' senses is an effective way for brands to connect with Gen Z. By using sensory elements in their packaging, cosmetic companies could create memorable experiences that attract this generation, potentially leading to stronger brand loyalty and increased profits. This research encourages further investigation into the benefits of sensory packaging and highlights the importance for brands to adapt to the changing preferences of consumers.