PROPOSED FANS' SOLUTIONS TO IMPROVE A SPORTS CLUB RESULTS IN PERIODS OF LOW SPORT PERFORMANCE

Sport has a universal magnetism, being present in all meridians of the world, at all times, and in all types of civilizations. Its attractiveness is manifested at the level of all demographic segments. Sport is a personalized product, acquiring specific individual traits - "playing styles" - and nationalized, gaining specific national traits - "Brazilian football", "English football", "Italian football", etc. In the present paper, we discuss the Universitatea Craiova sports club, a brief history of this club and its performances, then a brief presentation of the marketing mix carried out within it, and ending with a study on the proposed fans solutions to the club to manage to overcome the difficult periods.