THE POTENTIAL IMPACT OF EMOTIONS ON SUSTAINABLE DEVELOPMENT PRACTICES

The emotional engagement of the general public is pivotal in achieving Sustainable Development Goals (SDGs). In 2015, the United Nations outlined 17 life-changing goals—nearly all the countries in the world committed themselves to improving the planet and the lives of its citizens by 2030. Emotions significantly influence attitudes and behaviors toward sustainable development. This study explores how bystanders' emotional responses to unsustainable behavior impact their willingness to intervene, with broader implications for sustainability efforts. Participants watched short video clips depicting unsustainable behaviors. The findings revealed that the more intensely bystanders experienced emotions, the more likely they were to address the unsustainable behavior. These emotional responses can either motivate or hinder participation in sustainability initiatives. By acknowledging and strategically addressing the emotional dimensions of sustainability, it is possible to enhance public engagement and drive behavioral change. This research underscores the benefits of a holistic understanding of sustainability that incorporates emotional and rational considerations to encourage sustainable practices and achieve the SDGs.