The moderating role of perceived resultant product innovativeness of Decathlon’s Paris2024 sponsorship on Indian consumers’ purchase intentions [Abstract]

<p>The moderating role of perceived resultant product innovativeness of Decathlon’s Paris2024 sponsorship on Indian consumers’ purchase intentions [Abstract]</p>

Publication Details

Journal
Figshare
Published
2024-10-15
Primary Topic
Subterranean biodiversity and taxonomy
Type
article
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article

The moderating role of perceived resultant product innovativeness of Decathlon’s Paris2024 sponsorship on Indian consumers’ purchase intentions [Abstract]

Figshare
Subterranean biodiversity and taxonomy
article

The moderating role of perceived resultant product innovativeness of Decathlon’s Paris2024 sponsorship on Indian consumers’ purchase intentions [Abstract]

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Abstract

<p>The moderating role of perceived resultant product innovativeness of Decathlon’s Paris2024 sponsorship on Indian consumers’ purchase intentions [Abstract]</p>

Figshare
Openalex Percentile: Top 17%
Subterranean biodiversity and taxonomy
OpenAlex
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The moderating role of perceived resultant product innovativeness of Decathlon’s Paris2024 sponsorship on Indian consumers’ purchase intentions [Abstract] · Figshare (2024) | TGRS Research Map | TGRS