Ludocapitalismo y flujo de datos. Mecanismos de control social a partir del comportamiento virtual

The article examines how the logic of play and capital accumulation intertwine through digital surveillance technologies, creating the phenomenon of ludocapitalist surveillance. This concept describes the relationship between the logic of play and capital accumulation mediated by ubiquitous digital surveillance. Additionally, it approaches the geopolitics of energy transformation, highlighting the geo-graphical concentration of the production of critical metals, such as lithium and cobalt, which are essential for the technology industry. In the realm of video games, the importance of telemetry as a resource for collecting user data to optimize the player experience and personalize content is observed. In contemporary society, game-inspired mechanisms have penetrated various spheres of everyday life, from consumption to the workplace. The opacity of algorithmicsurveillance makes it difficult for individuals to exercise control overtheir data, creating a power asymmetry between the watchers and the watched. In the realm of video games, telemetry allows the collection of user data to optimize the player experience and personalize content. The concept of digital ludocapitalism is addressed, referring to the incorporation of the logic of play into the functioning of contemporary capitalism, especially in technoculture. Finally, an approach to the idea of playful governance, proposed by Eurídice Cabañes, is made, which seeks to reclaim control over play and data management by promoting active citizen participation. The article concludes by highlighting the need to explore the long-term social impacts of ludocapitalist surveillance and develop effective regulatory frameworks to protect individual rights. It also emphasizes the importance of promoting digital literacy and sustainable user awareness to criticallyunderstand the dynamics of these technologies.