Karanlık Üçlü Kişilik Özellikleri, Tüketici Sinizmi ve Kompulsif Satın Alma Davranışı Arasındaki İlişkinin İncelenmesi

This study investigates the effects of dark triad personality traits (Machiavellianism, narcissism, psychopathy) on consumer cynicism and compulsive buying behavior. Exploratory and confirmatory factor analyses conducted on the dark triad personality traits scale used in the study revealed that the scale was perceived by the participants as a three-dimensional structure. Analyses conducted on the consumer cynicism and compulsive buying behavior scales showed that both variables exhibited a single-factor structure and explained 59% and 57% of the total variance, respectively. The results of the path analysis conducted using structural equation modeling to test the hypotheses developed within the framework of the research model revealed that the dark triad personality traits have a significant and positive effect on consumer cynicism. However, the research hypothesis that consumer cynicism negatively affects compulsive buying behavior was rejected because the stated relationship was positive.