FUNDAMENTALS OF STRATEGIC ADVANCEMENT OF ENTERPRISES ON THE WAY TO SYSTEMIC PERFECTION

The article examines aspects of the strategic direction of enterprise activity. We proceed from the fact that the enterprise, by definition, is a purposeful, open system that exchanges goods and material values, energy, and information with the external environment. Pay attention to the strategic direction of the enterprise's activities from the point of view of its management to maintain its level of system excellence, particularly system potential and the ability for sustainable development in the future. The management of domestic enterprises still perceives most aspects of strategic management as formal processes that are declared but, in fact, still need to form the basis of the enterprise's activity and, accordingly, reduce the potential for achieving long-term sustainable results in practice. If the management of the enterprise does not deal with these issues, then the staff, depending on the system of their values and culture as an image of life as a whole, will consider their work at the enterprise within the scope of their activities. More likely, only from achieving their own goals and satisfying personal interests. The most attention is paid to the task of the enterprise's mission as an element of a set of strategic targets. However, there is currently no single approach to developing the company's mission. Establishing a practical understanding of activity values makes making difficult but necessary decisions possible, thereby forming stable relations with all counterparties. Forming a mission based on values makes it possible to focus on the justified reason for the operation of the enterprise from the point of view of the external environment, primarily consumers, and to determine the principled approaches for its implementation. Forming a vision based on an understanding of values and mission makes it possible to discard everything else in the work part of the management system. The formation of strategic goals based on values, mission, and vision makes it possible to form the desired specific results, which, for the most part, will meet the criteria of the goals. Most importantly, this approach makes it possible to harmonize all these parameters among themselves and release the hidden energy potential of employees in order to achieve a perfect constructive future on the way to systemic perfection. The target orientations are the basis of the strategic direction of the enterprises' activities on the way to systemic perfection and determine its future desired state, in particular, the possibility of being potentially competitive in market conditions in the long term. Also, they enable the company's management to look from the future to the present and determine what actions everyone within the company needs to perform today to achieve a particular state. In general, it can be said that the task of targeting strategic landmarks allows the enterprise to acquire such characteristics that provide it with the possibility of long-term effective functioning in a highly competitive market environment. In this regard, it is relevant to consider the approaches to the task of target strategic orientations of the enterprise, which exist today in foreign and domestic theory and practice of strategic management. In general, the conceptual formula of the system-forming factor from the standpoint of the strategic direction of the enterprises' activity is proposed.