FORMATION OF INVESTMENT AND INNOVATIVE ACTIVITIES OF THE ORGANIZATION

With the development of the market system, investment and innovation activities began to play one of the key roles in the formation of the budget of any organization. If earlier in the conditions of the command-administrative economy, the main and only investor was the state, today both individuals and legal entities, various organizations, have come to the fore. Investments in the company play an important strategic role, as they contribute to the formation of the long-term capital structure. Capital, in the sense of running a business, actually belongs to assets. Both financial and non-financial assets are necessary for the effective functioning of the company, and in this context, efficiency means obtaining a stable profit by the company. The article considers the main stages and factors affecting the formation of the investment and innovative activities of the organization. It is shown that the problem is very relevant and is the basis of the growth of competitiveness of any organization. Some types of investments are described, their differences between each other and their impact on the organization's activities and profit making. The article talks about the fact that any activity of the organization depends on clearly formed strategies and goals for the development of these areas. Factors, conditions, stages, methods, tools and methods of scientific research of innovative and investment ways of development of the organization are determined. Gradation of scientific research in innovation activity into fundamental and applied. Goals, types of work, factors aimed at identifying significant regularities in the process of evolution of nature and society. The main risks of these types of activities have been identified. Emphasis is placed on the fact that the organization should rationally use the funds received from investments and innovations in order to reduce the risks of bankruptcy and increase sales and profit, which can be achieved by diversifying the organization's activities, developing new niches. The investment and innovation activities of the organization are aimed at the development of new markets and the creation of new divisions, the competitiveness of organizations. Moreover, the effectiveness of investment and innovation activity is manifested in the increase of profit received by the organization, that is, investments and innovations are necessary to ensure the normal functioning of enterprises in the future period. The company invests temporarily released funds that contribute to the expansion of production, structural transformations, as well as the solution of many social problems.