The Dual Role of AI: How Functional and Relational AI Shape Attitudes and Preferences

Abstract This study investigates how the functional and relational use of AI influences user attitudes and its long-term effects on human-to-human interactions. Drawing on the Computers as Social Actors (CASA) Theory, we explore how repeated interactions with AI impacts productivity and well-being, which in turn foster positive attitudes that lead to a preference for AI. Additionally, the moderating roles of personality traits, including conscientiousness, extraversion, and neuroticism, are examined. This study offers insights into AI’s evolving role as both a tool and a social actor, highlighting the mechanisms that drive human-AI relationships. Keywords: Functional AI, Relational AI, Attitude, Productivity, Well-being, Preference for AI.

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Publication Details

Journal
Journal of the Association for Information Systems
Published
2025-08-15
Primary Topic
Education during COVID-19 pandemic
Type
article
Field-Weighted Citation Impact
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article

The Dual Role of AI: How Functional and Relational AI Shape Attitudes and Preferences

Journal of the Association for Information Systems
Education during COVID-19 pandemic
article

The Dual Role of AI: How Functional and Relational AI Shape Attitudes and Preferences

article en

Abstract

Abstract This study investigates how the functional and relational use of AI influences user attitudes and its long-term effects on human-to-human interactions. Drawing on the Computers as Social Actors (CASA) Theory, we explore how repeated interactions with AI impacts productivity and well-being, which in turn foster positive attitudes that lead to a preference for AI. Additionally, the moderating roles of personality traits, including conscientiousness, extraversion, and neuroticism, are examined. This study offers insights into AI’s evolving role as both a tool and a social actor, highlighting the mechanisms that drive human-AI relationships. Keywords: Functional AI, Relational AI, Attitude, Productivity, Well-being, Preference for AI.

Journal of the Association for Information Systems
The University of Texas Rio Grande Valley (US)
Reduced inequalities
Openalex Percentile: Top 37%
Education during COVID-19 pandemic
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