Cутність поняття і різновиди трансформації у видавничій галузі

Entrepreneurial activity in Ukraine is developing rapidly despite the full-scale invasion of the Russian Federation and the crisis in the economy. Businesses have gradually transformed and adapted their operations to new challenges, and the publishing sector is no exception. The article defines the difference between the concepts of “change” and “transformation”, gives the definition of the concept of “transformation” as a basic scientific category. Has been studied the meaning of transformation within the limits of entrepreneurial activity. Attention is focused on the transformational processes in the publishing industry, which according to the Classifier of types of economic activity belongs to chapter 58 of section J (Information and telecommunications).