Craving a New Look: Rebrand of Cafe Crepes

Cafe Crepes, located in the heart of downtown San Luis Obispo, is an established business that has been serving customers for over 10 years. However, despite their prime location and experience, Cafe Crepes often goes unnoticed and struggles to attract attention from the community due to their poor brand image and visibility. Cafe Crepes' current brand image is outdated and visually uninviting, primarily due to their existing logo, color scheme, and typeface. Additionally, Cafe Crepes suffers from low brand visibility due to minimal and inconsistent advertising efforts. The goal of this senior project is to transform Cafe Crepes' brand image to become modern, professional, and visually inviting for new customers through the redesign of their logo and brand guideline. The new logo and brand guideline will be applied to create and design business cards, mockups, menu template, and social media templates.