Creating an Event Proposal for a Reinvented Product Using Generative AI

In this assignment, students will work in small groups to develop a comprehensive event proposal for the launch of a reinvented product. The task involves utilizing generative AI tools to assist with research, planning, and writing, helping students explore the complexities of event planning in a public relations context. Each group will unveil a unique aspect of the product, such as a new concept or flavor, and will be responsible for defining objectives, identifying the target audience, planning logistics, creating a budget, and developing promotional strategies.