Beyond Facts: Understanding and Addressing Science Denial Through Psychology and Social Identity

Science denial remains a persistent challenge, affecting issues like climate change, vaccines, and evolution. Research suggests that denial is not just about misinformation but is deeply tied to psychological and social identity factors. This study explores cognitive biases, motivated reasoning, and group identity in shaping science rejection. Additionally, it examines strategies such as storytelling and "prebunking” to improve science communication. Understanding these factors is crucial for policymakers and educators seeking to enhance public acceptance of scientific findings.