Adoption of Mobile Money Services in Sub-Saharan Africa/Ethiopia

In Sub-Saharan Africa/Ethiopia, information and communication technology (ICT) managers need to understand the correlates of mobile money systems (MMS) to improve economic conditions for low-income families. ICT managers are concerned about the community's economic development and need to understand these correlates because failure to adopt MMS could stunt economic growth in Sub-Saharan Africa. Grounded in the technology acceptance model (TAM), the purpose of this quantitative correlation study was to examine the relationship between perceived ease of use, perceived use, and the behavioral intention to adopt MMS. The participants were 55 ICT managers from Addis Ababa who filled out a survey based on TAM. The results of the multiple linear regression analysis were statistically significant, F(2, 53) = 28.285, R2 = 0.516, p <.001. In the final model, one predictor was significant, perceived ease of use (t = 6.188, p <.001 β = 0.649). A key recommendation is to modify ICT’s manager training and communication so they can implement potential new strategies based on literature to improve adoption rates of MMS in Ethiopia. Implications for positive social change include the potential for ICT managers to create awareness of adopting MMS in the community through training and continuous communication in an effort that strives to achieve successful adoption of MMS.