Attracting and Retaining Employees for a Mid-Atlantic Nonprofit Organization

The purpose of this qualitative study was to explore the perspectives of employees at a Mid-Atlantic nonprofit regarding their satisfaction and to develop a strategic plan to address the organization's challenges. This study utilized a qualitative case study design with data collected through semistructured interviews. The research questions focused on understanding employee satisfaction, perceptions of improving quality of life, and strategies for attracting new talent. Data for this study was from 12 participants who provided in-depth insights through one-on-one interviews which were analyzed using thematic analysis. Resulting key themes were (a) employee satisfaction was high, (b) quality of life for employees can be improved through more recognition, benefits, communication, and flexibility, (c) new employee can be attracted through increased pay and improved marketing, and (d) existing staff can be retained through increased pay. This study highlights how empowering employees and promoting collaboration in decision-making can improve job satisfaction, retention, and organizational culture, particularly in the nonprofit sector. By fostering transparency, open communication, and community engagement, the organization can create a positive social change that enhances employee well-being, boosts performance, and strengthens partnerships, leading to increased trust and loyalty. The deliverable to the client organization was a strategic plan which offered recommendations to improve collaboration with partners for improved growth; and foster a transparent organizational culture that promotes and improves open communication.