Явище технофобії в контексті впровадження технологій ШІ у видавничі процеси

The article examines the phenomenon of technophobia in implementing artificial intelligence technologies into publishing processes. The author focuses on the global challenges the publishing industry faces in the digital transformation era and analyses the causes of technophobia among industry employees. While introducing new technologies opens up new opportunities for increasing efficiency and innovation in publishing, many employees still fear artificial intelligence (AI), which may negatively impact industry development. The practical value of the article lies in the systematisation of scientific knowledge about technophobia in the publishing industry and the analysis of the practical experience of several publishing houses.