ПІДХОДИ ДО ВПРОВАДЖЕННЯ СУЧАСНИХ ІННОВАЦІЙ У ТРАНСПОРТНІЙ ГАЛУЗІ

The aim is to substantiate the approaches to introducing innovations into the activities of transport enterprises to more effectively meet the needs of consumers in terms of quality, quantity and cost of transport services. The methodological basis of this article is the scientific works of prominent scientists and materials of periodicals. In the course of the study, the article uses the method of logical analysis to substantiate and identify the main prerequisites for innovation in the transport sector. The method of system analysis was used to evaluate the methods of innovation implementation in the transport sector. The article also uses a graphical method to present the benefits of robotic business processes (RPA) in transport and predictive maintenance and monitoring. The introduction of innovative processes at enterprises helps to increase energy efficiency and resource conservation, ensures automation and digitalisation of transport companies, increases their competitiveness and generally stimulates economic growth. The prospects for the introduction of new vehicles open up opportunities to reduce the cost of travel and the transportation process, improve road safety, and address congestion, environmental issues and the spatial development of megacities. These innovations can significantly improve the efficiency of transport systems, provide comfortable conditions for passengers and contribute to the sustainable development of the urban environment. One of the most promising approaches to implementing modern innovations in the transport sector is the robotisation of business processes. It involves the use of software robots or virtual assistants to automate routine, repetitive tasks. These robots can imitate human actions, interacting with various systems and software to complete tasks faster, more accurately and without errors. Successful implementation of innovations in the robotisation of business processes in the transport industry is only possible with a comprehensive approach that takes into account such factors as technical, organisational, economic and social. It is necessary to create favourable conditions for the development and implementation of new technologies, provide financial support, train personnel and enlist the support of society. Only then can robotisation of business processes become an effective tool for improving the competitiveness of transport companies and the quality of transport services.