ОСОБЛИВОСТІ ЗАСТОСУВАННЯ ADR У СФЕРІ ІНТЕЛЕКТУАЛЬНОЇ ВЛАСНОСТІ В ЄС

This article examines the application of Alternative Dispute Resolution (ADR) mechanisms in intellectual property (IP) disputes within the European Union and their impact on the development of an innovative and competitive economy. The research aims to deepen theoretical and methodological foundations of ADR in this field, analyze key EU regulations, and explore the prospects of mediation and arbitration in transnational disputes. Key EU regulations, including Directive 2008/52/EC, Regulation (EU) No. 1215/2012, and others, are analyzed. The study identifies ADR's advantages for both the EU and Ukraine’s national economy. It highlights the key features of mediation, such as voluntariness, confidentiality, flexibility, economic efficiency, and business orientation, and the arbitration mechanism in transnational IP disputes. The implementation of ADR in Ukraine, considering European practices, could improve IP dispute resolution, enhance legal certainty, and increase investment attractiveness.