Роль цифрових технологій в інноваційному розвитку промислового підприємства

In the article, the role of digital technologies in innovative development of industrial enterprises was investigated. It was determined that the main elements of Industry 4.0 are digital ecosystems, complex information systems, and big data analytics. The main prerequisites for innovative development of industrial enterprises are identified. It is proven that the strategy of innovative development of industrial enterprises in the digitalization context largely depends on the access to external international digital platforms that unite participants in the innovation market. It is argued that digitalization contributes to increasing labor productivity and competitiveness of enterprises, optimizing production costs, using three-dimensional models of product and product design, and using digital technologies allows existing industrial enterprises to increase competitive advantages in all areas of production. The main tools for development of digital technologies in the innovative activity of industrial enterprises are analyzed, namely: production process planning tools, production design tools, production management tools, monitoring tools, modeling of material flows and logistics, and marketing. Features of the modern innovative development of industrial enterprises are outlined, which reflect market changes, changes in the technological structure, and global trends, including: directions of technological transformation, which include introduction of digital technologies, automation of production using developments in the field of robotics, automated control systems, and development of additive manufacturing, which specializes in the use of 3D printing to create relevant prototypes and finished products, which allows reducing production time and costs. An Ishikawa cause-and-effect diagram is proposed that reflects the impact of digital technologies on innovative development of industrial enterprises, within which six main components are identified (materials, methods, personnel, equipment, environment, information), which include corresponding subcomponents. It is argued that digital technologies allow industrial enterprises to significantly improve production functions using modern software products that contribute to processing of large data sets and more accurate forecasting of market conditions for functioning of enterprises. Attention is drawn to the fact that support for industrial enterprises in the post-war period of state restoration is particularly relevant, since today industrial potential of the state has significantly decreased and its restoration on a post-war basis is extremely difficult, therefore it is necessary to implement measures to stimulate and support industrial enterprises that are trying to implement digital technologies in their activities in today's conditions to ensure innovative development and increase the competitiveness level.