ВПЛИВ ІНТЕЛЕКТУАЛЬНИХ ТЕХНОЛОГІЙ НА СТРАТЕГІЧНЕ УПРАВЛІННЯ ОРГАНІЗАЦІЙНИМ РОЗВИТКОМ: АНАЛІЗ ТА ПЕРСПЕКТИВИ

The article examines the impact of intelligent technologies on strategic management of organizational development: increasing efficiency, accelerating adaptability, and maintaining competitiveness. The main areas of research on the topic are analyzed: clarification of the concepts of “intelligent technologies”, “strategic management”, “organizational development” and their relationship; selection of research methods to obtain objective results; analysis of intelligent technologies, their potential for use in management; impact of intelligent technologies on various aspects of strategic management (data collection, processing, change management, planning, resource management); prospects and problems of using intelligent technologies; ethical and social aspects. The characteristics of strategic management of organizational development are determined: focus on achieving long-term goals of the organization; prediction of changes in the external environment (proactivity); acceleration of the process of adaptation to changes; synergy (combining various aspects of the organization’s activities to obtain an additional effect). The use of intelligent technologies in strategic management is systematized: data analysis and forecasting; process automation using intelligent systems; personalization of customer experience; talent management using artificial intelligence; making informed strategic decisions. Modeling the process of implementing intelligent technologies in strategic management of organizational development allows you to make informed decisions, assess their effectiveness, and achieve strategic goals. Theories of organizational development are analyzed to determine the factors that need to be taken into account when implementing intelligent technologies: the stage of organization development; level of knowledge and competencies; change process; employee behavior; organizational culture; interaction of system elements and stakeholders. The possibilities and challenges of using intelligent technologies in strategic management of organizational development are systematized, which made it possible to conceptually model the process of assessing the effectiveness of forecasting and choosing a development solution under different scenarios, under the influence of different factors. Elements of modeling the effectiveness of intelligent technologies in organizational development management: goal; criteria; evaluation methods; influence of various factors; personnel training; data protection; creation of ecosystems. The limitations of the use of intelligent technologies in strategic management and ways to overcome them are given: development of ethical principles for the use of artificial intelligence to minimize negative consequences such as discrimination - develop and implement a code of ethics, maintain a culture of responsibility and open discussion, compliance with legislation; data protection from cyber threats - implementation of a cybersecurity strategy, use of modern technologies, software updates, data access control, monitoring and cooperation with other companies, cyber risk insurance; effective use of intelligent technologies requires specialists with appropriate knowledge and skills - train employees, create teams of experts, hire qualified specialists; significant financial investments for the development and implementation of intelligent systems - selection of optimal solutions, determination of priorities, use of cloud technologies, obtaining grants, loans, use of open software, gradual implementation, analysis of results and adjustments. Directions for further research are identified: formation of ecosystems for joint solution of complex tasks of strategic management; creating individual training and development programs for each employee.