Search Engine Optimization and Analytics

Ivy League Potential LLC is a college consulting company based out of Naperville, Illinois. Ivy League Potential specializes in helping students gain admittance to top-tier universities like Harvard, Stanford, and the University of Pennsylvania. Their track record of success has landed them features in the Chicago Tribune, Chicago Sun-Times, and U.S. News Education. One strategy Ivy League Potential uses to market their services is search engine optimization, or SEO. The goal of SEO is to rank on the first page of search engine results pages, making it more Visible to users when they search for relevant keywords. As an SEO intern, I have employed a variety of SEO tactics to increase its digital visibility and attract prospective clients. These strategies include, but are not limited to, optimizing website content with relevant keywords, fortifying domain authority, ensuring their site is mobile-friendly and fast loading, and competitor analysis. In addition to SEO, my tasks include researching for market partners. One way this was achieved was by reaching out to HOA organizations across the United States, partnering with them in return for advertising in their local communities. With these strategies and partnerships, we hope to grow the client base and solidify our reputation.