Pollinator pledges: Encouraging wild pollinator conservation action among farm visitors

Wild pollinators are vital to ecosystems and food production, but their populations are declining due to habitat loss, pesticides, and climate change. While solutions exist, encouraging conservation action to protect pollinators remains a challenge. This study examines how farmbased education at Shelburne Farms can inspire direct conservation beyond the farm. In summer 2025, participants in guided pollinator walks will make pledges to support wild pollinators. Their follow-through will be assessed through a survey to identify key enabling conditions and barriers to action. Our findings will offer insights into how conservation education programs can move beyond knowledge-sharing to drive meaningful action.