PROMOTIONAL TECHNIQUES FOR MARKETING ACADEMIC LIBRARY PRODUCT AND SERVICES

Abstract This paper clarifies the marketing techniques used to promote the product and services offered by academic libraries. Users are kept informed about the information resources accessible at the library by marketing of the services and information resources offered by the library. Library-produced materials such as reading lists, bibliographies, flyers, brochures, library e-mail, websites, posters, and other materials; special programs and events such as library orientation, workshops, and seminars; and social media platforms such as Facebook, YouTube, and blogs are some of the promotional techniques used in marketing library resources. Marketing library product and services improves user perception of the library, raises user awareness and patronage, and adds value by helping to justify library expenditures.