RoadRunner

I am Ethan Fontes, a craftsman of both design and coffee, balancing two artistic identities, focusing on visual storytelling and coffee craftsmanship. RoadRunner is where these passions come together, a mobile coffee business that reflects my entrepreneurial spirit and creative journey. More than just a business concept, RoadRunner represents my college experience as a student, designer, and barista. My journey was shaped by constant travel, first as a commuter, then settling in Stockton, just like a trailer that travels and pauses for some time. The map in my design ties RoadRunner to my hometown, grounding it to my history. As a designer earning my BFA, I’ve focused on creating impactful visuals with clear branding, messaging, and a call to action. My experience as a Starbucks Coffee Master grew my appreciation for coffee, from the journey of each bean to the details that shape its final flavor for an amazing connection. RoadRunner was inspired by the need for energy on the road and the hustle in my life. Every aspect from brand identity to customer experience is designed with intention, ensuring that each cup is more than a pick-me-up but a moment to connect. I invite you to experience RoadRunner not only as a coffee business, but also as a fusion of craft and creativity. It is designed to bring people together for a small break from the hustle and bustle and to connect over a coffee and design. This is RoadRunner.