The ORCID Advocacy Toolkit: towards a community-driven resource

This paper introduces the ORCID Advocacy Toolkit, a community-driven resource designed to support institutions in the successful adoption of ORCID iDs. Recognizing that effective advocacy requires both clear messaging and practical materials, the Advocacy Toolkit was developed through a collaborative, co-creation process involving librarians, research managers, and consortium members. Early stages focused on gathering existing advocacy content—such as templates, policy documents, and communication strategies—and identifying gaps in coverage. By hosting writing sprints and inviting broad participation, the project drew on diverse expertise to build a dynamic Wikibook suitable for institutions with varying needs and levels of ORCID experience. The establishment of an Editorial Board ensures ongoing updates, structured contributions, and alignment with emerging community requirements. In addition to highlighting common barriers to ORCID uptake—like low awareness or fragmented communication—the paper examines how flexible frameworks and peer-driven content can help overcome these challenges. Ultimately, the ORCID Advocacy Toolkit champions the principle of “from the community, for the community,” providing a sustainable, evolving resource that strengthens the open research ecosystem by supporting researcher recognition, knowledge sharing, and global collaboration.