MODERN BUSINESS CYBERSECURITY CHALLENGES AND THE ROLE OF ARTIFICIAL INTELLIGENCE IN COUNTERING THREATS

Business cybersecurity involves the protection of its important interests when using cyberspace, as well as timely detection, prevention and neutralization of real and potential threats. Digital transformation has led to an increase in cyberattacks on enterprises with an unprecedented number of attack routes. Lack of scalability, slow response time, and inability to detect modern and insider threats are some of the problems of traditional approaches to network security. These shortcomings highlight the need for research to create more effective protection methods and develop recommendations for improving cyber hygiene among employees. Artificial intelligence is one of the best technologies for detecting and preventing unexpected risks that can engulf a business. This study provides detailed information on the implementing of cyber threat protection systems to help companies minimize the risks of cyberattacks, identity theft and other online fraud. The research findings show that artificial intelligence is able not only to automatically identify anomalies in the behavior of users and systems, but also to provide a timely response to threats. By identifying and addressing security gaps in time, businesses will be able to increase the cyber resilience of their automated systems.