Legal Protection for Sellers in E-Commerce with Cash on Delivery Payment Method at PT. Shopee International Indonesia

This study aims to analyze legal protection for sellers in online transactions using the Cash on Delivery (COD) payment method at PT. Shopee International Indonesia. COD is a popular payment method but presents risks for sellers, particularly related to the uncertainty of receiving payment and goods. The research employs a normative approach by examining relevant regulations, including the Customer Protection Law and Shopee’s policies. The findings indicate that legal protection for sellers in the COD scheme is still suboptimal. A major challenge is the unclear responsibility between the platform, courier, and buyer. There is also a risk of loss for sellers when buyers refuse to accept goods or return the goods without valid reasons. Although Shopee provides some protective measures, such as complaint services and guarantees, the implementation and oversight of these protections need to be reinforced to minimize seller losses. This study recommends the need for clearer regulatory enforcement and closer cooperation among e-commerce platforms, the government, and sellers to ensure adequate legal protection for sellers in COD transactions.