MAINTAINING FAN ENGAGEMENT IN CASES OF LOW SPORTS PERFORMANCE

Fans are, more often than not, individuals who focus all their attention and energy in a specific direction. Fans don’t leave the TV, no matter what happens. They defend their favorites at all costs. And when a fan is present, anything can happen. In the paper "Maintaining Fan Engagement in Cases of Low Sports Performance", we provide a brief overview of the concept of sports fans, the unexpected influence they can have over a team or club, and we conclude the article with a small survey conducted among a group of fans to determine if there are any changes in their behavior when their favorite team or athlete experiences periods of reduced performance.